Sociomark Digital Marketing

Instagram is always adding new features. One of the latest is Instagram Notes . These are short messages that show up at the top of your inbox. They last for 24 hours and feel a lot like tweets. But are Instagram Notes the new tweets ? Let’s take a closer look.  What Are Instagram Notes? Notes are short, 60-character messages. They can be text or emojis. You can share them with your followers or just close friends. They show up in your DMs, above your messages. It’s like posting a thought, question, or update — but only your connections see it. It’s a simple idea. But it has caught people’s attention fast. Why Are People Using Notes? People love quick updates. Notes let you share what’s on your mind without making a full post or story. It’s fast. It’s low-pressure. Some use it to ask questions. Others share moods or funny thoughts. It’s perfect for staying in touch without being “too online.” This fits well with current social media trends . We’re seeing a shift to shorter, more pe...

Running ads and haven’t seen any results? It is a common thing. Many companies invest in running ads but struggle with low conversions. This can be disappointing, especially if we are spending our hard-earned money without a solid return. The good news? The issue is usually fixable. Small changes can turn clicks into customers. In this blog, we will understand why your ads are unable to perform and how to improve them today. Let’s dive in! 1. Wrong Audience Targeting Your ads won’t convert if they reach the wrong people. Even if you have created a creative worthy of winning a Cannes, it needs to be seen by the target audience. A Google Ads campaign works best when it focuses on user intent. Use customer data to understand who engages with your business. Try and test on a variety of audience groups to get the best match. Without accurate targeting, your budget gets wasted on people who aren’t interested. 2. Weak Ad Copy Words matter. Weak ad copy can lead to low engagement. Messages sh...

Social media is a vital asset for businesses. From building awareness for the brand to driving sales, its impact cannot be ignored. However, the real challenge lies in understanding whether your efforts are paying off. Calculating the return on investment of campaigns is crucial for determining success. Here’s a guide to help businesses make sense of their social media ROI. Setting Clear Goals Before diving into measurements, it’s essential to have well defined objectives. Are you looking to catapult your website traffic? Boost sales? Or improve rates of engagement? Knowing your goals will help you stay focused on relevant metrics. This clarity is also beneficial when collaborating with a Social Media Agency to ensure both parties align on objectives. Understanding ROI in Social Media ROI in social media isn’t just about revenue. It’s about comparing what you’ve gained against what you’ve spent. This includes tangible outcomes like sales and leads, as well as intangible benefits like ...

The real estate market has always adapted to changing times, but today, it faces a unique challenge: connecting with the Millennial audience. This generation, born between 1981 and 1996, is reshaping industries with its preferences, habits, and decision-making styles. Unlike previous generations, millennials prioritize experiences, value real voices, and seek expertise from those with whom they can relate. For the Real Estate business ,   this means tapping into strategies that resonate—and that’s where   Influencer Marketing   comes in. The Power of Millennials in Real Estate A large number of millennials are home buyers. Many are stepping into their prime earning years, making them a crucial demographic for the real estate market. However, their approach to buying homes is different from older generations. Millennials rely heavily on online research, word of mouth and social media platforms to arrive at a decision. Traditional advertising doesn’t hold the same appe...

Colours are everywhere. They catch our eyes, create moods, and influence decisions. In branding and digital marketing, colours are more than decoration. They convey information and affect the way people feel about a particular brand.  Understanding colour psychology can help businesses connect with their audience. The right colours make brands stand out and leave lasting impressions. What is Colour Psychology? Colour psychology is the study of how colours affect behaviour and emotions. Each colour creates a different feeling. For example: Red shows energy and passion. Blue gives a sense of trust and calm. Green represents growth and nature. Brands use these emotions to send the right messages to their customers. Why Colours Matter in Branding Branding is about identity. Colours play a key role in how people see a brand. A logo, website, or packaging often becomes memorable because of its colour. Think about brands like Coca-Cola or Facebook. Coca-Cola uses red to feel bold and exci...