Sociomark Digital Marketing

Instagram is always adding new features. One of the latest is Instagram Notes . These are short messages that show up at the top of your inbox. They last for 24 hours and feel a lot like tweets. But are Instagram Notes the new tweets ? Let’s take a closer look.  What Are Instagram Notes? Notes are short, 60-character messages. They can be text or emojis. You can share them with your followers or just close friends. They show up in your DMs, above your messages. It’s like posting a thought, question, or update — but only your connections see it. It’s a simple idea. But it has caught people’s attention fast. Why Are People Using Notes? People love quick updates. Notes let you share what’s on your mind without making a full post or story. It’s fast. It’s low-pressure. Some use it to ask questions. Others share moods or funny thoughts. It’s perfect for staying in touch without being “too online.” This fits well with current social media trends . We’re seeing a shift to shorter, more pe...

Social media is a vital asset for businesses. From building awareness for the brand to driving sales, its impact cannot be ignored. However, the real challenge lies in understanding whether your efforts are paying off. Calculating the return on investment of campaigns is crucial for determining success. Here’s a guide to help businesses make sense of their social media ROI. Setting Clear Goals Before diving into measurements, it’s essential to have well defined objectives. Are you looking to catapult your website traffic? Boost sales? Or improve rates of engagement? Knowing your goals will help you stay focused on relevant metrics. This clarity is also beneficial when collaborating with a Social Media Agency to ensure both parties align on objectives. Understanding ROI in Social Media ROI in social media isn’t just about revenue. It’s about comparing what you’ve gained against what you’ve spent. This includes tangible outcomes like sales and leads, as well as intangible benefits like ...

  In the jungle of social media, shares and likes were once the ultimate measures of greenery. But as 2025 approaches, it’s clear that these metrics no longer hold the same strength. Businesses must evolve their strategies, moving from superficial engagement to meaningful conversions. To succeed, one needs more than a large following – it’s about driving real leads and building authentic connections. The power of social media is undeniable, but to tap into it effectively, businesses must partner with the right experts. And here a  social media agency  comes in to play. These agencies specialize in transforming online presence into tangible business results. They know that social media marketing is far far away from making noise – it’s about creating value. Social media marketing in Mumbai , for instance, has seen massive growth. Local businesses are now recognizing that to stay relevant, one needs to do more than just post regularly. They need to interact with their audie...

Colours are everywhere. They catch our eyes, create moods, and influence decisions. In branding and digital marketing, colours are more than decoration. They convey information and affect the way people feel about a particular brand.  Understanding colour psychology can help businesses connect with their audience. The right colours make brands stand out and leave lasting impressions. What is Colour Psychology? Colour psychology is the study of how colours affect behaviour and emotions. Each colour creates a different feeling. For example: Red shows energy and passion. Blue gives a sense of trust and calm. Green represents growth and nature. Brands use these emotions to send the right messages to their customers. Why Colours Matter in Branding Branding is about identity. Colours play a key role in how people see a brand. A logo, website, or packaging often becomes memorable because of its colour. Think about brands like Coca-Cola or Facebook. Coca-Cola uses red to feel bold and exci...